For Revenue Leaders & Portfolio Operators
GTM Systems Have Constraints.
REDCON Identifies Yours.
Across your team, your clients and your portfolio - in 30 days.
A structured intelligence assessment that scores your entire revenue infrastructure, identifies what's capping your growth, and delivers a sequenced plan to fix it - in the right order.
"Somewhere between the last tool you bought that didn't fix it and the next meeting where you'll explain it again - you already know. You've known. What you need isn't another opinion. It's a number next to the thing you've been saying for a year. In a format that survives a CFO, a CRO, and a conference room full of people who've been pointing at different problems like they're not all the same one."
The Real constraints
Record Spaghetti
dressed as strategy.
Most CRM problems aren't technology problems. They're architecture problems — years of workarounds, manual entry, unmaintained workflows, and bad data that compounds silently until the forecast meeting goes quiet.
Cleanup efforts without a structural framework don't fix the debt. They move it around. Every manual import, every "quick fix" automation, every new field added without a governance model adds to the liability.
You're not behind on technology. You're behind on the system underneath it.
expense
[reality]
$12.9M
Average annual cost of poor data quality per org. For a 100-person company, that's ~$490K per year - bleeding from your pipeline before anyone names it.
Gartner - Magic Quadrant for Data Quality Solutions
01 - Data integrity
"HubSpot is saying 2+3=7. I need it to stop."
VP RevOps - Leading Community software Platform
Your forecast is fiction. Your VP argues with a spreadsheet instead of closing deals.
02 - workflow architecture
"I can't trust my workflow spaghetti monster."
President · Industrial Manufacturing
SDRs spend 15 min researching contacts who left 18 months ago. That's $32,000 per rep, per year.
Discover.org
TIME
[REALITY]
Of a rep's average workweek is spent on admin, data entry and internal meetings - not selling.
Salesforce - State of Sales 2024
EFFORT
[REALITY]
22.5%
Of your B2B database becomes inaccurate every year. Tech orgs see up to 70%.
Marketing Sherpa - Hubspot
03 - Market Intelligence
"All this expensive data just sat on the desk for 6 months."
CEO - Leading CPG Brand
You learn a prospect is in-market after they've already talked to three competitors. 57-70% of B2B buyers complete research before contacting sales.
WBR
The Real Cost of Growth
There's Never Been a Time to Be Not Ready.
The cost of 'band-aids & duct tape" is enormous.
loss
[REALITY]
$32,000
Lost per sales rep annually from bad contact data - 550 hours chasing contacts who moved on, bounced emails and dead numbers. That's one rep's entire productive quarter, gone.
discover.org
System, people & process maturity
REDCON:
Find the Constraint.
Score the System.
Fix It In Order.
A structured readiness assessment across six components of your revenue infrastructure. Scored. Documented. Defensible.
Not a survey. Not a discovery call dressed up as a diagnostic.
A 30-day engagement that produces one thing - your Mission Brief.
- Jon Santavy, Managing Partner, SimWell
Constraint Eliminated: triangulation scoring model - cutting 75% of noise from active focus records.
WHAT SUCCESS REALLY LOOKS LIKE
Every RevOps firm will tell you they're different.
Here's what actually is.
"Discovery"
Discovery call, gut feel, proposal based on what they sell
"Deliverables"
Slide deck with findings and a retainer proposal
"Recommendation"
Based on their service menu, not your system
"Ongoing Services"
Retainer commitment before proving anything
"Dedicated Team"
Teams are built for scale, not surgery
REDCON
by
Diagnosis
30-day scored assessment across 30 dimensions before a single recommendation is made
Direction
Mission Brief - a scored, documented, defensible output built to survive a buying committee
Prescription
Data-driven scoring - the constraint drives the prescription, not the other way around
Entry Point
Full-spectrum diagnostic. Standalone. No sprint commitment required.
The Intel Operator™
Hands-on execution + executive-level strategy = trust
THE PROCESS
30 Days. 5 Hours.
One deliverable.
No ambiguity about what happens when.
WHAT YOU GET
One Operator. Full Commitment. No Dilution.
System Architecture + RevOps + GTMe =
Single Source of Truth.
Coming soon - Operation: CRM
OPERATION: CRM
For Organizations Ready To Act.
REDCON identifies your constraints.
Your Mission Brief recommends the intervention.
Four Missions cover every stage of the customer journey where constraints concentrate.
More on Missions
Find out first about Operation: CRM
The full capability document. Four missions. One system. Yours before the public launch.
