Operation CRM · Central Recon Mission
And most teams fix the wrong thing first.
A 30-day intelligence assessment that finds the constraint, scores your entire revenue infrastructure, and delivers a sequenced plan to fix it - in the right order.
Operation: CRM
90-Day Sprints to Stabilize, Structure & Supplement
"Somewhere between the last tool you bought that didn't fix it and the next meeting where you'll explain it again — you already know.
You've known.
What you need isn't another opinion.
It's a number next to the thing you've been saying for a year.
In a format that survives a CFO, a CRO, and a conference room full of people who've been pointing at different problems like they're not all the same one."
The Real constraints
Most CRM problems aren't technology problems. They're architecture problems — years of workarounds, manual entry, unmaintained workflows, and bad data that compounds silently until the forecast meeting goes quiet.
Cleanup efforts without a structural framework don't fix the debt. They move it around. Every manual import, every "quick fix" automation, every new field added without a governance model adds to the liability.
You're not behind on technology. You're behind on the system underneath it.
COST
[reality]
$12.9M
Average annual cost of poor data quality per org. For a 100-person company, that's ~$490K per year - bleeding from your pipeline before anyone names it.
Gartner - Magic Quadrant for Data Quality Solutions
01 - Data integrity
"HubSpot is saying 2+3=7. I need it to stop."
VP RevOps - Leading Community software Platform
Your forecast is fiction. Your VP argues with a spreadsheet instead of closing deals.
02 - workflow architecture
"I can't trust my workflow spaghetti monster."
President · Industrial Manufacturing
SDRs spend 15 min researching contacts who left 18 months ago. That's $32,000 per rep, per year.
Discover.org
TIME
[REALITY]
Of a rep's average workweek is spent on admin, data entry and internal meetings - not selling.
Salesforce - State of Sales 2024
EFFORT
[REALITY]
22.5%
Of your B2B database becomes inaccurate every year. Tech orgs see up to 70%.
Marketing Sherpa - Hubspot
03 - Market Intelligence
"All this expensive data just sat on the desk for 6 months."
CEO - Leading CPG Brand
You learn a prospect is in-market after they've already talked to three competitors. 57-70% of B2B buyers complete research before contacting sales.
WBR
WASTE
[REALITY]
$32,000
Lost per sales rep annually from bad contact data - 550 hours chasing contacts who moved on, bounced emails and dead numbers. That's one rep's entire productive quarter, gone.
discover.org
REDCON MISSION BRIEF - Operation: CRM
REDCON:
Find the Constraint. Score the System. Fix It In Order.
A structured readiness assessment across six components of your revenue infrastructure. Scored. Documented. Defensible.
Not a survey. Not a discovery call dressed up as a diagnostic.
A 30-day engagement that produces one thing - your Mission Brief.
The Mission Brief is not a report. It is the document your team uses to end the debate, align the business units and justify the right interventions in the right sequence.
Missions - Operation: CRM
THE MISSIONS:
For Organizations Ready To Act.
REDCON identifies your constraints.
Your Mission Brief recommends the intervention.
Four Missions cover every stage of the customer journey where constraints concentrate.
More on Missions
Not sure which Mission applies to your team?
Learn about how we relieve constraints across your entire ecosystem.
-CRO, LEADING INTERNATIONAL SUPPLY CHAIN MODELING FIRM
Recently completed: triangulation scoring model - cutting 75% of noise from active focus records.